Hi, I’m Pete Kistler.

Co-Founder of BrandYourself, Software Designer, UX Teacher and Musician.

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Current Projects:



I lead product strategy and design for our flagship software, which helps nearly a million people control their online privacy and reputation.


Forbes Technology Council

I’m a Founding Member of Forbes’ invite-only community of CIOs, CTOs and tech execs. I contribute on product design and UX.



I’ve facilitated usability tests and rapid prototyping sessions for over 100 companies in New York City through my community UX workshops.

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I curate artists using Artificial Intelligence in art and music, collect resources on creative and ethical AI, and investigate AI’s impact on humanity.


I’m humbled to have designed award-winning software used by nearly a million people:

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Reputation Management Software

BrandYourself helps nearly a million people clean up, protect and improve their online reputation in Google and social media.

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Privacy Protection Software

Remove your sensitive personal information from the web and protect yourself from identity theft, hacks, spam, telemarketers and robo calls.

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Search Engine Optimization Software

Build an impressive online presence that looks great in Google and wins you more meaningful opportunities in life.


Social Media Cleanup Software

Scan your Facebook and Twitter for any unprofessional posts, easily delete ones that don’t put your best foot forward, and monitor your activity.

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Personal Branding Software

Build a personal brand maximizes your career opportunities and differentiates you from your competition.

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Dark Web Monitoring Software

Monitor the Dark Web for exposed personal information, follow custom steps to prevent damage after a data breach, and monitor your private info.

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Image Recognition Software

Scan your Facebook and Twitter for any inappropriate images, then easily delete any that don’t represent who you are.

Selected Press & Awards:

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$2 million deal on ABC’s show Shark Tank


Inc. 35 Under 35 and Inc. 5,000


Founding Member, Forbes Tech Council


Sophisticated, elegant and user-friendly.

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Top Young Startups in the U.S.


Everybody should check out BrandYourself.

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Young Entrepreneur of the Year

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Top 5 Hottest Web App at SXSW


Top College Entrepreneurs


Best Bootstrapped Startup


Featured presenter, SlideShare

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Emerging Tech Entrepreneur, $200k prize

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Spotlight article on my software

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Spotlight article on my software

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Spotlight article on my software


Spotlight article on my software

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Spotlight article on my software


Spotlight article on my software


Spotlight article on my software


Spotlight article on my software