12 Guides For Highly Effective Product Leaders

Strong product leaders help their team ship the right product at the right time. But that’s much easier said that done. Over the last ~15 years launching online products, I’ve curated a few resources I found helpful when building exceptional products.

1. Finding Product Market Fit

• The Product Market Fit Scorecard: Stop Wondering, Start Measuring

• How Superhuman Built an Engine to Find Product/Market Fit

• A Product Manager’s Job

2. Defining a Minimum Lovable Product

• Building Minimum Viable Products at Spotify

• Don’t Serve Burnt Pizza (And Other Lessons in Building Minimum Lovable Products)

3. Onboarding Users

• The Elements of User Onboarding

• 5 Common User Onboarding Mistakes

4. Engaging Users

• Designing For The Social Web

5. Optimizing Conversions

• Making Websites Win

• Conversion Optimization Made Simple

• Checkout Optimization

6. Optimizing Retention

• Hooked: How to Build Habit-Forming Products

7. Usability & UX

• Don’t Make Me Think

• Rocket Surgery Made Easy

8. Visual Design Patterns

• 2019 UI and UX Trends

• Dribbble and UpLab

• Pttrns and Collect UI

9. Copywriting

• Psychological Copy Triggers

• Landing Page Best Practices

• 7 Copywriting Lessons From Listening to a Really Good Conversation

• Key Copywriter Skills

10. A/B Testing

• Split Testing 101

11. Email Marketing

• Email Marketing Guide

• Mastering Drip

12. Software Development Process

• What is Agile Methodology